Agents Marketers

Why Insurance Agencies Should Create Insurance Website Resource Libraries

It is probable that your insurance company has a lot of value to give and would like at least to share this with prospects and customers. If so, you should consider setting up a convincing website resource library for the Insurance Agency. Website resource libraries provide companies with a excellent way to share data that will attract potential customers and enhance customer retention through a cost effective platform.

What is a Website Resource Library?

Consider the insurance agency’s website resource library as a content hub composed of papers, templates, resources links, digital instruments, FAQs. The aim is to enhance the sharing of data with staff, customers and potential insurance companies.

Types of Content Used

In the website Resource Library of an insurance company, there are hundreds of kinds of material, ranging from suggestions on best practice to marketing collateral. Review some of the more traditional content kinds offered in their library by an insurance company. These do not, however, limit themselves to:

  • Type in anything that you want. Then click Quill It on the right to paraphrase your input.
  • Blog Posts
  • Case Studies
  • Claims Forms
  • Educational Articles
  • FAQs
  • Important Website Links
  • Infographics
  • Insurance Forms
  • News
  • Product Brochures
  • Regulatory Updates
  • Social Media Profiles (and Groups)
  • Videos and Recorded Webinars

These are just a few content kinds that can be shared with staff, customers, and prospects. A resource library on a website enables insurance organizations and brokers to decide what content they want to share and help them organize how they want to share this content.

Improving Your Content Organization

Resource libraries assist organizations organize their content more effectively. It functions as a function of forcing in some respects. It is quicker and easier for staff to locate and add content by establishing a central repository, as they understand where to go to find content, while making it easier to add or post content. Instead of looking through server folders or visiting various websites throughout your website (assuming the content they need has even been posted), staff can rapidly discover everything in one simple digital location to search. For customer-specific content, or content that includes some of your “secret sauce,” you may need a password for those particular documents, or divide your library between prospect (for general content) and available content for customers.

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