Agents Marketers

Why Insurance Agency Websites Need SSL

There are many convincing reasons why websites of the insurance organization should migrate to SSL, including safety, encryption and confidence. Google is making a large effort to transfer all websites to SSL, saying that as of October 2017, “Passwords and credit cards are not the only kinds of information that should be private. Any kind of information that users type into websites should not be available to others on the network, so beginning with version 62 Chrome will display a’ Not safe’ warning when users type information into HTTP locations.

What is SSL & Why Is It Secure?

You may see a domain name resolve when navigating to a website starting with http: sites that start with http: are not SSL sites. All sites of SSL start with https:. SSL is an abbreviation for Secure Sockets Layer, the de facto standard used to connect a web server to a browser. The SSL connection guarantees the privacy of all information transmitted between a web server and a browser.

In other words, SSL maintains secure and private information sent over the Internet, allowing only the intended recipient to receive it in an understandable format. Many individuals do not understand that data they send over the Internet is carried from computer to computer before it lastly reaches the target server chosen. This implies that any of those pcs that communicate your data in this chain can intercept significant data such as usernames, passwords, data about credit cards, medical data, etc. SSL encrypts this data, rendering it unreadable for all but the final destination server. This is essential to enhance safety and safeguard private data from hackers and thieves of identity.

SSL Authentication

Besides encryption, SSL offers authentication. Your data will typically be transferred via a sequence of pcs as stated earlier. A nice instance of this could be a quote form containing private data about potential insurance customers. Any of these provisional pcs could possibly pretend to be the website of the final destination and hijack your private data. Using a Public Key Infrastructure (PKI) and receiving an SSL Certificate from an approved SSL supplier thwarts this safety problem. For instance, SSL certificates are issued to verified entities such as your insurance company after passing several identity checks to demonstrate that they can be trusted. Insurance organizations will be needed to use SSL for their locations if they wish to accept credit card payments.

Browser Warnings & Visual Clues

Major internet browsers such as Chrome, Mozilla, Safari and Edge now provide indices to assist consumers determine whether an insurance website is safe. Site with SSL indicates that the site is safe in the top left corner by using the term secure or by providing visual indications. For instance, the term “Secure” or a lock or other icon indicator could be displayed. By contrast, a website that is not SSL may contain a warning icon, or otherwise imply that your website is not safe, warning customers not to send sensitive data using your website.

Before all insurance firms and brokers are needed to relocate their locations to SSL, it is only a matter of moment. SSL certificates are not costly, often costing between $50 and $70 per year depending on the hosting supplier, and many offer multi-year discounts. Our suggestion is to do so immediately by those insurance organizations that have yet to be converted to SSL. SSL certificates will assist safeguard your agency, clients, prospects and confidential information. Agencies that need help updating their insurance agency website or converting to SSL can reach a competent marketing agency of insurance agencies.

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